Icih53t3szqnbrg9oalt

Buyer's Journey Decision Mapping

Develop the skills to learn how your buyers make a buying decision

Learn the skills to develop Buyer's Journey Decision Maps the right way.

A Buyer's Journey Decision Map helps you answer the questions:

  • Who is involved in making a decision to buy our products?
  • What motivates buyers to take action?
  • Why do buyers take so long to make a buying decision?
  • What do I need to do to move buyers along faster?
  • Why don't buyers use all that content we've developed?
  • Why aren't we building 'X' sales tool or 'Y' content?
  • How will doing 'Z' help us close more sales?

The way you get answers to those questions is by understanding how your buyers make a buying decision. That insight is documented in a Buyer's Journey Decision Map.

Rather than just a focus on content and sales tools, Buyer's Journey Decision Mapping focuses on how buyers make a buying decision. That's the real value of a buyer's journey.

Included in the course are templates to help you learn about your buyer's journey to make a buying decision as well as templates to document the journey. And lots of great tips to get it done - not get stuck in analysis paralysis.


Your Instructor


Dave Daniels
Dave Daniels

Hi, I'm Dave. I have survived 20+ years in the ever-changing technology industry. I've been a software developer. I've been a sales engineer. I've been a product manager. I've been a product marketing manager. And I've had the privilege of leading those roles and delivering award-winning products. I've led a few companies too. And I started and sold a company.

For almost a decade I taught thousands of product managers and product marketing managers in hundreds of technology companies all over the world as a certified instructor for Pragmatic Marketing®. Nowadays I work with teams to implement the best practices in product marketing.

Class Curriculum


  Welcome
Available in days
days after you enroll
  Buying Groups - what they are, why you need to know
Available in days
days after you enroll
  Build the Buyer's Journey Decision Map - Part 1
Available in days
days after you enroll
  Build an Inventory of Product Marketing Resources
Available in days
days after you enroll
  Build the Buyer's Journey Decision Map - Part 2
Available in days
days after you enroll
  Measuring the Impact of Marketing Assets
Available in days
days after you enroll
  Organize Buying Steps into Phases
Available in days
days after you enroll
  Identifying the Principal Buyer
Available in days
days after you enroll
  Class Summary
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!