Learn the skills to develop Buyer's Journey Decision Maps the right way.
A Buyer's Journey Decision Map helps you answer the questions:
The way you get answers to those questions is by understanding how your buyers make a buying decision. That insight is documented in a Buyer's Journey Decision Map.
Rather than just a focus on content and sales tools, Buyer's Journey Decision Mapping focuses on how buyers make a buying decision. That's the real value of a buyer's journey.
Included in the course are templates to help you learn about your buyer's journey to make a buying decision as well as templates to document the journey. And lots of great tips to get it done - not get stuck in analysis paralysis.
Hi, I'm Dave. I have survived 20+ years in the ever-changing technology industry. I've been a software developer. I've been a sales engineer. I've been a product manager. I've been a product marketing manager. And I've had the privilege of leading those roles and delivering award-winning products. I've led a few companies too. And I started and sold a company.
"I would highly recommend this to anyone looking to pursue their Product Marketing education."