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Rapid Buyer Persona Development

The secrets to building effective buyer personas without all the drama.​

Buyer personas are a key ingredient in product marketing. Buyer personas are needed for positioning, messaging, content development, and sales enablement. Most product marketing managers agree they are needed buy few commit the work to research them and building them. Why? Because they think it's a big, hairy research project. It's not if you know a few secrets and have a few tools.

In this class you'll learn how to build buyer personas the right way and do it quickly.

Focus on the essential market facts of buyer persona development

Get tips to optimize data gathering

Identify common attributes across your buyer personas

Confirm what you identify to validate your findings and refine your thinking

Walk through building a buyer persona using the BrainKraft Buyer Persona template

Plan for ongoing care and feeding of your buyer personas

Build a repository to share them and care for them



Your Instructor


Dave Daniels
Dave Daniels

Hi, I'm Dave. I have survived 20+ years in the ever-changing technology industry. I've been a software developer. I've been a sales engineer. I've been a product manager. I've been a product marketing manager. And I've had the privilege of leading those roles and delivering award-winning products. I've led a few companies too. And I started and sold a company.

For almost a decade I taught thousands of product managers and product marketing managers in hundreds of technology companies all over the world as a certified instructor for Pragmatic Marketing®. Nowadays I work with teams to implement the best practices in product marketing.

"Dave distills the information down into “Need to know”, “nice to know”, and “extra insight” so that I’m able to pick and choose information to match the maturity level of my organization."

--Andrew G.

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!