Buyer personas are a key ingredient in product marketing. Buyer personas are needed for positioning, messaging, content development, and sales enablement. Most product marketing managers agree they are needed buy few commit the work to research them and building them. Why? Because they think it's a big, hairy research project. It's not if you know a few secrets and have a few tools.
In this class you'll learn how to build buyer personas the right way and do it quickly.
Focus on the essential market facts of buyer persona development
Get tips to optimize data gathering
Identify common attributes across your buyer personas
Confirm what you identify to validate your findings and refine your thinking
Walk through building a buyer persona using the BrainKraft Buyer Persona template
Plan for ongoing care and feeding of your buyer personas
Build a repository to share them and care for them
Hi, I'm Dave. I have survived 20+ years in the ever-changing technology industry. I've been a software developer. I've been a sales engineer. I've been a product manager. I've been a product marketing manager. And I've had the privilege of leading those roles and delivering award-winning products. I've led a few companies too. And I started and sold a company.
"Dave distills the information down into “Need to know”, “nice to know”, and “extra insight” so that I’m able to pick and choose information to match the maturity level of my organization."