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The Secret of Product Marketing

Everything you wish you knew before starting your first product marketing job. In 30 minutes.

The job of a product marketing manager is fun and rewarding. Too often the role is defined by everything no one wants to do. Your boss doesn't know how to define the role. Human resources doesn't know how to define the role. You struggle to figure out where you fit.

The Secret of Product Marketing provides a foundation on how to build your career in product marketing. It's for product marketing managers, for leaders of product marketing managers, and for your friends in human resources.

In 30 minutes you'll get a definition of the role of product marketing and the most important things to focus on.


Your Instructor


Dave Daniels
Dave Daniels

Hi, I'm Dave. I have survived 20+ years in the ever-changing technology industry. I've been a software developer. I've been a sales engineer. I've been a product manager. I've been a product marketing manager. And I've had the privilege of leading those roles and delivering award-winning products. I've led a few companies too. And I started and sold a company.

For almost a decade I taught thousands of product managers and product marketing managers in hundreds of technology companies all over the world as a certified instructor for Pragmatic Marketing®. Nowadays I work with teams to implement the best practices in product marketing.

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!